3 Qualities of a Great Homepage

Now that you understand the differences between a homepage and a landing page let’s talk about 3 qualities that make each effective.

First, the homepage.

1. Clear-Cut Brand Overview

The first thing a homepage should deliver is a clear understanding of what your brand is and does.

This should start with a brief above-the-fold description…

…that then expands into more detail as visitors scroll down the page…

Your homepage should answer some of the most basic questions a new visitor — someone who’s only just learned of your business’ existence — will have about your brand.

1. Who are you?
2. What do you do?
3. Why should I care?

You can answer the first two questions with simple descriptions.

For the 3rd question, though, you might consider enlisting some social proof (testimonials, credibility badges, ratings, service stats, publication features, etc.) as an answer.

Whatever you decide, answer those three questions on your homepage, and you should set new visitors off on the right foot.

2. Modern Design

When people visit your website, you want to make a good impression — you want people to feel that they’ve stumbled across a business that takes itself and its customers seriously (in terms of design quality, not necessarily in terms of voice).

The fact is, consumer expectations have advanced almost as quickly as technology.

It’s not just about the words on your homepage. It’s also about the feel.

After all, you’d probably leave a site like this just as quickly as you arrived…

What a bloody mess. Matter of fact most home improvement contractors print ads look just like this in home magazines I receive at my home!

If your website gives off the vibe that your brand or business is underdeveloped, then people are less likely to stick around and see what you have to offer.

So spend a little extra money, take a little extra time — do what you have to do to make your website feel like it’s promoting a brand that’s worth the visitor’s time.

3. Easy Navigation

We’ve already talked about this, so I won’t belabor the point — but your homepage should make navigating around the rest of your website quick and easy.

Here are a few navigation options that you should consider, including:

• “About” Page
• Blog
• Features
• Pricing
• Main CTA

The navigation elements you include will largely depend on the type of business you’re operating — but make sure that visitors can easily go wherever they want to go.