What’s The Difference?

First of all let's settle it right away - your business needs both to survive and connect with more homeowners seeking your services.

So what’s the difference between a landing page and a homepage?

That’s the topic of this guide — we’ll discuss some key differences, when to use each, and how to make these marketing assets as effective as possible.

Let’s start with some definitions..

Here are 4 of the most common differences between a homepage and a landing page:

1. Landing pages have minimal navigation — Homepages do.
2. Landing page traffic comes from focused traffic sources — Homepage traffic comes from many sources.
3. Landing pages are separate from a business’ website — Homepages are the front page of a business’ website.
4. Landing pages have a single goal (CONVERSION) — Homepages promote website browsing.

To give you a visual idea of these differences, look at the Watkins Constructions homepage — a TOP TEN Pro plan member of the BluePagesPro in Jackson Mississippi.

And now look at Watkins BluePagePro listing landing page, promoting one of their 50 year warranty and financing options... 

As you can see, the overarching difference between landing pages and homepages is that a landing page is action-oriented, and a homepage is browser-friendly.

Said a different way, landing pages try to accomplish a single goal — getting the visitor’s email address, selling a product or service, getting homeowners to fill out a form, etc. — to the exclusion of all else. On the other hand, homepages focus on creating a browser-friendly experience (easy website navigation, lots of content, products, services options, etc.).

At first glance, those differences might not seem like they need to be mutually exclusive.

So let’s take a moment to dive into a little more detail about the goal, traffic, and navigation differences between landing pages and homepages.